Sample data ready

ACME Digital · acmedigital.com · 3 markets · 3 connections · full dataset

ACME Digital · Singapore · Last 28 days

Overview

Increase qualified organic leads by 30%

on track

Baseline 3,700 · now 4,392 · target 4,810 leads

Progress

62%

Days remaining

136

Owner

Priya Nair · Head of Growth

Performance

14,392 tracked keywords across 1,248 pages.

Clicks, conversions and AI citations

Annotated with shipped changes, experiments and algorithm events.

2026-06-18Title rewrite shipped on /seo-singapore
2026-07-02Core update rollout
2026-07-21Experiment: FAQ schema on service pages
2026-08-05Agent consolidated 3 duplicate pages

AI executive summary

Conversions are lagging click growth because three commercial pages compete for the same intent

high impact92% confidence

What happened

Organic clicks grew 6.4% over the last 28 days while organic conversions fell 2.1%. The gap is concentrated in the Singapore commercial cluster, where /seo-singapore, /services/seo and /singapore/seo-agency all rank for overlapping transactional queries.

Why it matters

Qualified organic leads are the primary goal metric. The commercial cluster contributes 41% of organic conversions, so split intent here suppresses conversion rate even as visibility improves.

Evidence

Overlapping keywords18 terms across 3 URLsKeyword ownership graph
Overlapping SERPs7 of the top 10 commercial SERPsSERP tracker, Singapore
Intent classificationAll three pages classified commercialIntent model v4
Conversion rate1.9% vs 3.4% cluster benchmarkGA4 + CRM match

Recommendation

Make /seo-singapore the strategic owner of the commercial cluster, redirect /singapore/seo-agency and reposition /services/seo as a category hub.

Ownership risk

One page should own one intent. These pairs break that contract.

Open ownership

Pairs tracked

Aligned

Conflicts

Value at risk

£55.2K

Top conflicts by value at risk

Recommended AI search actions

Generated from GEO signals, each with an exact change and a measurable success criterion.

Crawler access

Unblock CCBot in robots.txt

critical impactlow effort

Crawler is disallowed

CCBot blocked — Common Crawl cannot retrieve any page

Success criteria

Retrieval yield (pages cited / pages crawled) 0% → 12% within 30 days

Minimum detectable change: +5 pts over a full crawl cycle

90% confidencemedium riskTechnical Agent

Source: AI crawlers

Answer accuracy

Correct a fabricated claim repeated by ChatGPT

critical impactlow effort

Assistant is stating something untrue about the brand

ACME Digital has offices in Sydney and Jakarta.

Success criteria

Occurrences of the claim across tracked prompts 1 → 0 within 21 days

Minimum detectable change: Zero occurrences across three consecutive runs

86% confidencelow riskBrand Guardian

Source: Answer accuracy

Crawler access

Unblock Google-Extended in robots.txt

critical impactlow effort

Crawler is disallowed

Google-Extended blocked — Google cannot retrieve any page

Success criteria

Retrieval yield (pages cited / pages crawled) 0% → 12% within 30 days

Minimum detectable change: +5 pts over a full crawl cycle

85% confidencemedium riskTechnical Agent

Source: AI crawlers

Top opportunities

127 open · 18 high impact

Resolve commercial cannibalisation on the Singapore SEO cluster

new

Three pages compete for 18 transactional keywords, splitting authority and conversions.

critical impactmedium effort92% confidence

Est. clicks: +8,400
Est. conversions: +210
Keywords: 18

Win AI citations for "best seo agency singapore"

in review

ACME is absent from 62% of tracked AI answers where two competitors are cited consistently.

high impactmedium effort84% confidence

Est. clicks: +5,100
Est. conversions: +148
Keywords: 34

Fix intent mismatch on /services/ppc-management

planned

Page targets informational content while the SERP is dominated by transactional pages.

high impactlow effort88% confidence

Est. clicks: +3,200
Est. conversions: +96
Keywords: 22

Recover 41 pages losing crawl budget to faceted parameters

new

Parameterised URLs consume 28% of crawl requests with no ranking value.

medium impactlow effort95% confidence

Est. clicks: +2,100
Est. conversions: +44
Keywords: 0

Impact vs effort

Bubble size is estimated monthly clicks.

AI activity

9 agents active · 5 awaiting approval

Cannibalisation Sentinel
18m ago
Detected 18 high-priority conflicts
Singapore commercial cluster · 3 URLs · 18 keywords
awaiting approval
AI Visibility Monitor
25m ago
Completed 48-prompt sweep
Brand cited in 31 answers (+4 vs yesterday)
completed
Content Optimiser
38m ago
Drafted title and meta rewrite
/services/ppc-management · intent realignment
awaiting approval
Technical Health Agent
49m ago
Flagged crawl budget regression
41 parameterised URLs consuming 28% of crawl requests
awaiting approval
Knowledge Engineer
3h ago
Added 14 entities to the graph
Technical SEO cluster · 9 new relationships
completed
Experiment Runner
4h ago
Measured experiment EXP-003
Internal link injection · +24.6% assisted conversions
completed

Active experiments

12 running across content, technical and internal links.

FAQ schema on service pages

Adding FAQPage schema increases AI citations and SERP feature capture.

running

+14.2%AI citations · significance 0.91

Commercial title pattern v3

Front-loading the location increases CTR on commercial queries.

running

+8.7%CTR · significance 0.78

Business impact

Attributed organic contribution matched to CRM pipeline.

Attributed conversions

4,812

Pipeline value

£1.3M+18.4%

Cost per lead

£41-12.6%

Agent hours saved

214

Changes shipped

168

Competitors tracked

Organic funnel

Impressions3,840,000
Clicks128,4203.3% of previous
Engaged sessions74,18058% of previous
Leads12,64017% of previous
Qualified leads4,39235% of previous