AI search

AI & GEO overview

How the brand is performing inside AI answers for the selected market — visibility, traffic, SERP features and readiness in one place.

Citation share and AI sessions

Sixty days. Citation share leads sessions by roughly two weeks — the answer has to exist before the click does.

Trend of AI citation share against AI-referred sessions.

Prompt set citation share

Buying-intent sets matter most; comparison sets are where competitors win.

  1. Buying intent2/5 prompts cited40%
  2. Comparison4/5 prompts cited80%
  3. Problem solving4/6 prompts cited67%
  4. Brand3/4 prompts cited75%
Open prompt monitoring

Risk signals

Where citations come from

Owned sources carry 15% of citations — the rest is other people describing you.

  1. Owned121
  2. Earned (third-party)575
  3. Competitor-owned94
Explore per-answer citations

AI assistants by value

Fewer sessions than classic organic, but higher intent per session.

  • ChatGPT681 sessions£17.7K
  • Perplexity2,441 sessions£78.6K
  • Gemini1,210 sessions£32.7K
  • Copilot664 sessions£17.2K
  • Claude1,132 sessions£9,848
Open AI traffic

AI executive summary

Citation share is rising, but competitors hold the buying-intent overviews you monetise.

high impact78% confidence

What happened

Citation share averaged 66% across tracked prompt sets over the last 28 days, up 6.4 points, while AI-referred sessions grew 18.2% to 6,128. Slot ownership fell 3.1 points as two competitors published direct-answer blocks on comparison queries.

Why it matters

AI-referred sessions convert at roughly twice classic organic and already carry £156K of attributed value. Losing overview slots on buying-intent queries removes you from the shortlist before a click can happen.

Evidence

  • Prompt sets below target1Prompt monitoring
  • Overviews owned6/25SERP snapshots
  • Passages below threshold5Passage scoring
  • Ownership value at risk£55.2KOwnership graph

Recommendation

Ship the five actions below: two passage rewrites on buying-intent pages, the Google-Extended unblock, the Organization schema backfill and the top ownership consolidation.

Top GEO actions

Generated from live signals. Each carries an exact change and a measurable close-out condition.

Crawler access

Unblock CCBot in robots.txt

critical impactlow effort

Crawler is disallowed

CCBot blocked — Common Crawl cannot retrieve any page

Remove the Disallow rule for CCBot and add an explicit Allow with a crawl-delay.

Before

User-agent: CCBot Disallow: /

After

User-agent: CCBot Allow: / Crawl-delay: 2

Success criteria

Retrieval yield (pages cited / pages crawled) 0% → 12% within 30 days

Minimum detectable change: +5 pts over a full crawl cycle

90% confidencemedium riskTechnical Agent
Source: AI crawlers

Answer accuracy

Correct a fabricated claim repeated by ChatGPT

critical impactlow effort

Assistant is stating something untrue about the brand

ACME Digital has offices in Sydney and Jakarta.

Publish a direct rebuttal fact and request source correction.

Before

ACME Digital has offices in Sydney and Jakarta.

After

Singapore is the only office. No Sydney or Jakarta presence.

Success criteria

Occurrences of the claim across tracked prompts 1 → 0 within 21 days

Minimum detectable change: Zero occurrences across three consecutive runs

86% confidencelow riskBrand Guardian
Source: Answer accuracy

Crawler access

Unblock Google-Extended in robots.txt

critical impactlow effort

Crawler is disallowed

Google-Extended blocked — Google cannot retrieve any page

Remove the Disallow rule for Google-Extended and add an explicit Allow with a crawl-delay.

Before

User-agent: Google-Extended Disallow: /

After

User-agent: Google-Extended Allow: / Crawl-delay: 2

Success criteria

Retrieval yield (pages cited / pages crawled) 0% → 12% within 30 days

Minimum detectable change: +5 pts over a full crawl cycle

85% confidencemedium riskTechnical Agent
Source: AI crawlers

Answer accuracy

Correct a fabricated claim repeated by Gemini

critical impactlow effort

Assistant is stating something untrue about the brand

ACME Digital charges per keyword ranked.

Publish a direct rebuttal fact and request source correction.

Before

ACME Digital charges per keyword ranked.

After

Pricing is retainer based; no per-keyword billing exists.

Success criteria

Occurrences of the claim across tracked prompts 1 → 0 within 21 days

Minimum detectable change: Zero occurrences across three consecutive runs

82% confidencelow riskBrand Guardian
Source: Answer accuracy

Crawler access

Unblock Bytespider in robots.txt

critical impactlow effort

Crawler is disallowed

Bytespider blocked — ByteDance cannot retrieve any page

Remove the Disallow rule for Bytespider and add an explicit Allow with a crawl-delay.

Before

User-agent: Bytespider Disallow: /

After

User-agent: Bytespider Allow: / Crawl-delay: 2

Success criteria

Retrieval yield (pages cited / pages crawled) 0% → 12% within 30 days

Minimum detectable change: +5 pts over a full crawl cycle

70% confidencemedium riskTechnical Agent
Source: AI crawlers