AI search

AI traffic

Citations only matter if they move the business. This is the traffic answer engines actually send you, how it behaves, and what it is worth.

AI-referred sessions
6,128+38% MoM
Conversions
191
Conversion rate
3.1%vs 2.4% organic
Attributed value
£156K

AI-referred sessions

Daily sessions arriving from assistant referrers.

Zero-click exposure

Impressions consumed by AI Overviews where no click followed.

Impressions with AI Overview
486,200
Estimated clicks lost
38,400
Share of demand
7.9%

Value per session

AI-referred visitors arrive later in the buying cycle.

  1. ChatGPT£26
  2. Perplexity£32
  3. Gemini£27
  4. Copilot£26
  5. Claude£9
  6. Classic organic£9

Top landing pages from assistants

The pages engines actually hand traffic to.

  • /seo-singaporeChatGPT681
  • /services/seoPerplexity2,441
  • /singapore/seo-agencyGemini1,210
  • /resources/seo-pricing-singaporeCopilot664
  • /services/technical-seoClaude1,132

5 rows

Trend

Perplexity

perplexity.ai

2,441+52.8%763.1%3.4£32

Gemini

gemini.google.com

1,210+23%282.3%2.8£27

Claude

claude.ai

1,132+70.9%383.4%3.6£9

ChatGPT

chatgpt.com

681+0.2%213.1%2.5£26

Copilot

copilot.microsoft.com

664-7.6%284.2%4.2£26