Optimisation

Experiments

Controlled tests that prove which changes actually move search performance, with significance recorded before anything is rolled out further.

Running
2
Completed
1
Queued
0
Statistically significant
1
Average lift
+12.2%
Win rate
100%

How significance is treated

An experiment is only promoted to a site-wide change once significance reaches 0.95 and the lift holds for a full weekly seasonality cycle. Anything below 0.80 is marked inconclusive and either extended or retired — it never becomes a recommendation on its own.