Intelligence

Topics & entities

Where the brand has real topical authority, where coverage is thin, and which entities competitors own that we do not.

Topics tracked
10
Avg. coverage
57%
Avg. authority
60
Topics behind
4action needed
Entities monitored
148
Entity gaps
6
Pages mapped
90
Keywords mapped
1,541

AI executive summary

Technical SEO and digital PR are the two clusters holding back authority

high impact84% confidence

What happened

Coverage on Technical SEO sits at 44% against a competitor benchmark of 89%, and Digital PR at 34% against 68%. Both clusters lost ground over the last quarter as competitors published supporting content.

Why it matters

These two clusters feed the commercial pages that carry 62% of qualified pipeline. Weak supporting content limits how confidently answer engines attribute expertise to the brand.

Evidence

  • Technical SEO coverage gap45 ptsCompetitive index
  • Digital PR coverage gap34 ptsCompetitive index
  • Supporting pages needed9Coverage model

Recommendation

Commission nine supporting articles across crawl budget, log analysis, JS rendering, Core Web Vitals and digital PR measurement, and link each one to the parent service page.

Coverage versus authority

Bubble size is the number of mapped keywords

Scatter chart plotting topic coverage against authority

Entity gaps

Competitor mentions we do not match

  1. Core Web Vitals4 vs 38-34
  2. Schema.org FAQPage6 vs 29-23
  3. Google Business Profile11 vs 34-23
  4. Shopify3 vs 41-38
  5. Digital PR2 vs 26-24
  6. Answer Engine Optimisation18 vs 9+9

Bar list of entity mention gaps versus competitors

Topic coverage

Click a topic to see its pages, keywords and competitor benchmark.