Insights

Forecast

Every programme of work is modelled against the goal before it is committed, with an explicit confidence interval and time to impact. Doing nothing is treated as a scenario too.

Goal
Increase qualified organic leads by 30%
Do nothing
54%goal attainment
Full GEO programme
104%+50 pts
Incremental conversions
+365

Projected organic clicks, next 90 days

Select up to four scenarios to compare trajectories.

4 rows

Full GEO programme

Recommendations, ownership fixes, passage rewrites, schema and off-site citation plays.

61,40051,200–70,80097757%104%12 wks61% confidence

Ship top 10 recommendations

Approve and execute the ten highest-impact recommendations in the queue.

52,90047,100–58,40080646%79%6 wks74% confidence

Resolve all ownership conflicts

Consolidate contested pages and re-point internal links to intended owners.

49,60043,900–55,20077143%71%8 wks69% confidence

Do nothing

No new work ships. Current decay and competitor momentum continue.

41,20036,800–44,10061238%54%—88% confidence

Lever contribution to goal

Modelled percentage-point movement on goal attainment if each lever ships alone.

  1. Passage rewrites on top 20 pages+18 pts
  2. Resolve contested page–keyword pairs+15 pts
  3. Off-site citation plays (Reddit, G2, Clutch)+12 pts
  4. Publish llms.txt and unblock Google-Extended+7 pts
  5. Complete Organization + FAQ schema+6 pts
  6. Correct fabricated AI claims+4 pts
  • medium effortPassage rewrites on top 20 pages
  • medium effortResolve contested page–keyword pairs
  • high effortOff-site citation plays (Reddit, G2, Clutch)
  • low effortPublish llms.txt and unblock Google-Extended
  • low effortComplete Organization + FAQ schema
  • low effortCorrect fabricated AI claims

AI executive summary

Shipping the full GEO programme is the only path that clears the goal

critical impact61% confidence

What happened

Do-nothing lands at 54% of the goal as decay and competitor momentum continue. The full programme models 104% attainment, but only reaches impact after 12 weeks.

Why it matters

Two of the four scenarios miss the target. Choosing the recommendation-only path saves effort now but leaves a 21 point gap that cannot be closed inside the goal window.

Evidence

  • Incremental clicks+20,200 / moScenario model
  • Citation share delta+19 ptsPrompt monitoring
  • Interval51,200–70,800 clicks90-day projection

Recommendation

Commit the full GEO programme now and front-load the two low-effort levers (llms.txt, schema completion) so early weeks are not flat.